Get to Know TENERA
Founded in 2023,
TENERA is a lifestyle brand inspired by the word “tender”. Rooted in the aesthetics of softness, we create bags and accessories that express a gentle perspective on the world and a mindful approach to modern living.
The name TENERA draws inspiration from Tender Is the Night — a phrase rooted in John Keats’ Ode to a Nightingaleand later immortalized through literature. Captivated by this atmosphere of softness, beauty, and quiet reflection, we began exploring how tenderness could exist in everyday life.
The Philosophy of Gentle Living
Designs for a gentle and mindful way of living.
We create thoughtful objects for everyday life, inspired by tenderness, simplicity, and muted aesthetics. To us, Gentle Living is an appreciation for beauty in every day moments, found in literature, film, movement, travel, and the quiet rituals that shape our days.
It is the soft rhythm behind everything we create, and a quiet language we hope to share.
Sustainability
Our commitment to sustainability is a natural extension of gentle living. We focus on eco-conscious materials, timeless quality, and a slow-fashion approach designed to minimize waste.
Through TENERA™ Lab, we develop innovative plant-based materials, including our signature Noxtilia™ velvet vegan leather — crafted through a cruelty-free, water-based, and DMF-free process, with a 30% reduction in carbon emissions.
